Some define as a blessing, some define as a curse but in the end the beauty lies in the hands of the beholder. Mikey Ojeda describes from the feels of creating under the Deus Emporium roof to perfection being built with Snap-on Tools. EP4 "Transparency" with Bleach Design Werks dives into the assembly of one of our main pieces of this collaboration, the Bleach x Deus 500 Dual Sport Motorcycle.
From Inspiration To Construction This Bleach Design Werks x Deus Ex Collaboration Is Formed Within The Walls Of Los Angeles. EP3 “Transparency” Is What Makes This City Tie The Two Brands Together As Well As How Our Partnering Brand Firestone Walker Lives Within The Same Ethos In Their Los Angeles Propagator R&D Brewhouse.
Thank you for joining us and for your support! It was a super exciting night to open up the ‘Werkshop’ and start my residency at the Deus Emporium Of Post Modern Activity in Venice, California.
The night began as a gathering of both familiar faces as well as a lot of new ones. Beers were served thanks to Firestone Walker and some tacos to fill you up. For me, a gathering or launch has always been at the end of a project, where you arrive to kick back, enjoy and celebrate the months of hard work that was put in.
This concept of creating transparency of a collaboration, set a different feel... I was arriving for work. It was the “first” day of work and the beginning of this bike build and everyone was here to celebrate and enjoy that process. Mid-way through the night, I tore the bike down and fulfilled my vision of sharing that process with the crowd and what day 1 of a collaboration looks like behind the scenes.
This bike build and capsule collection will continue with more in-person Firestone Walker Happy Hour events at the ‘Werkshop’! (Dates Announced Soon). If you missed it or even if you did attend the opening night, make sure to join us for the next one! If you can’t make it, follow along with our Bleach x Deus - Transparency video series on YouTube.
All Love,
Mikey
Never One To Settle For The Normalcies In Motocross Culture, Mikey Ojeda, The Man Behind Bleach Design Werks, Talks About His Inspirations And Motivations Ahead Of His Residency At Deus Ex Machina In Venice, California.
The “Werkshop”, Which Opens This Week, With The Opening Party At Deus Venice, This Saturday September 18, 2021.
Stay Tuned For More Episodes On Mikey And His Residency Out Soon.